Google Is Taking Descriptions From Alexa!
In a recent study looking at the "descriptions" of website
search engine listings, we have noticed that your main SERP listing is
being manipulated by Alexa.com.
If you take your top key word search engine placement within Google and
look at your website's description, you will notice something similar
with other websites, the descriptions match those taken from Alexa.com!!!
Take a peek for yourself.
1 - Search for your top key word in Google (usually the first key phrase
within your title tag).
2 - Now copy & paste this description in a note pad or word doc.
3 - Once you have this, go to: www.alexa.com
4 - Type in your "url" in the address bar
5 - Look at the description from Google and the description from Alexa,
they should be an exact match.
NOTE: If you do not have a description in Alexa, Google will come up
with its own version but in reality, wouldn't you want to be in control
of your website's description within the SERP's?
Not having a description in Alexa - Could it directly affect your Google
search engine results?
ABSOLUTELY ! ! !
I would suggest looking at your description in Alexa to make sure that
it directly targets your top key phrase that you want performing well
Your Alexa description could very well determine better SERPS within
Google! Google feeds results into Alexa which in turn updates information
on website ranking. They are partnered up, why wouldn't they use each
Alexa's Description is the "text book" definition:
I don't blame Google for wanting to use these descriptions. Most descriptions
in Alexa are the "text book version" of your company's description
and are usually well written, and well thought out. This would give Google
an advantage so that they can spend less time on delivering quality descriptions
and more time delivering better results within their searches.
I really like this idea because if this were true across the board, Google
would be giving the individual website owner more freedom to write a proper
description for their SERPS without using it to spam or create false information.
Again, it would have to be approved by Alexa's team anyways, they probably
wouldn't allow key word stuffing for their site as it is.
About The Author:
Martin Lemieux is the owner of the Smartads Advertising Network who helps
to increase your business online and offline.
Smartads Internet Marketing: http://www.smartads.info
Smartads Canada: http://www.smartads.ca
Web Designers Directory: http://www.3dimentionaldesign.com